Why rechecking backlinks matters more in 2027

If you do SEO for your own business or for clients, you have probably paid for backlinks at some point: guest posts, directory listings, profile links or a full monthly link building package. The seller sends a report, you mark the job as done, and you move on.

The problem is that backlinks do not stay the same. Pages get deleted, site owners remove outbound links, themes change, and some pages are never indexed by Google at all. Nobody emails you when this happens. That is why we built the free backlink checker by Web Host Pune: to show, in a few minutes, which of your links are still working for you.

Start free: your first 100 link checks need no card. Just paste the pages where your links should be.

What the backlink checker tells you

For every page you paste, the tool opens the page live (not from an old database) and reports:

  • Is the page live? Status 200, or an error like 404, 410 or 500.

  • Is your link still there? And does it point to the exact URL you paid for?

  • Link type: dofollow, nofollow, sponsored or UGC.

  • Anchor text: the words used for your link.

  • Can Google index the page? Robots meta, X-Robots-Tag, robots.txt, redirects and canonical tags.

  • One clear verdict per link: Passed, Warning, Failed or Unverified, with the reason.

Pro accounts also get a Google index check, Moz DA, PA and Spam Score, change monitoring between scans and the option to send new indexable links for Google indexing. Want to see it first? Watch the backlink checker demo videos in English and Hinglish.

What we found when we rechecked 650 paid backlinks

We ran one paid link list of 650 backlinks through the checker. The result:

  • 353 links (54%) were live and working.

  • 150 links (23%) were gone: page deleted, link removed or site down.

  • 147 links (23%) needed a manual look: noindex pages, links added by JavaScript, redirects or blocked pages.

Almost half of what was paid for needed attention. For an SEO freelancer, that is the difference between a report you can defend and an awkward client call. For a business owner, it is money you can ask to be replaced.

A simple monthly link check routine

  1. 1.

    Collect the URLs. Use your seller's report, your own sheet, or export the latest links from Google Search Console.

  2. 2.

    Paste them into the backlink checker. One scan checks every page.

  3. 3.

    Fix the Failed and Warning links first. Send the seller the exact URL and the reason, and ask for a replacement.

  4. 4.

    Look at indexing. A live link on a page Google has not indexed is not counted yet.

  5. 5.

    Rescan next month and compare. Lost, recovered and changed links are where the real story is.

For the full step by step method with screenshots, read how to check your backlinks: live, dofollow and indexable.

More guides on backlinks and off-page SEO

Links bring visitors. Your website has to convert them.

Good backlinks send trust and traffic to your site. But if the site is slow on mobile, hard to read or has no clear call or WhatsApp button, those visitors leave. Web Host Pune has been building websites for businesses since 2012: business websites, e-commerce stores, WordPress and custom PHP sites, plus hosting, domains and business email under one roof.

If you are planning a new website or a redesign, see our web design company in Pune page, or read what decides website cost in Pune.

Quick FAQ

Is a nofollow backlink useless?
No. Nofollow links still bring visitors and keep your link profile natural. They pass less ranking value than dofollow links.

Does this tool show my competitors' backlinks?
No. It verifies links you already have, bought or were given. It checks each page live, so the result is current.

How often should I check?
Within a week of buying new links, then once a month.

Can I try it free?
Yes. 100 checks free, no card: tools.webhostpune.com.

Contact Web Host Pune

WebHostPune
Office No C 301, 3rd Floor, Sr No 82/7, Walke Nagar, Kamalraj Haridwar Society, Alandi Rd, Datta Nagar, Gokul Colony, Dighi, Pune, Pimpri-Chinchwad, Maharashtra 411015

Phone / WhatsApp: +91 9175 569 351
Email: info@webhostpune.com
Website: www.webhostpune.com
Free Backlink Checker: tools.webhostpune.com

Follow Ajit Sahane, Founder: YouTube · Instagram · Facebook · LinkedIn · X · GitHub

Also read: Free Backlink Checker: How to Check If Your Backlinks Are Live, Dofollow and Indexed (visual guide on Microsoft Sway)